About Me

I’m Paulina Maldonado — a Mexican marketing coach and brand strategist with an international soul.
After building my career in Mexico and later completing my Master’s in Business in Belgium, I’ve shaped my life between cultures, airports, and stories.

Trilingual and deeply passionate about human connection, I help creative founders turn their story into strategy — crafting brands that feel authentic, confident, and magnetic.

I believe your style and presence are powerful communication tools.
That’s why my approach blends marketing, personal branding, and style as an empowerment tool, guiding you to embody your message with clarity, intention, and soul.

Because when strategy meets authenticity — and reconnects with purpose — your brand becomes unforgettable.

Paulina Maldonado


My Approach

My role is to help you bring clarity to your voice, refine your message, and turn your strengths into a brand that feels true and stands out in the market.

I believe powerful brands are built with intention. That’s why I combine strategic positioning, content clarity, and human-centered marketing to help you communicate your value with confidence and ease.

Together, we simplify what feels overwhelming, amplify what makes you unique, and create a presence that opens doors and attracts the right opportunities.

Ready to build a brand that feels like you — and works for you?

Work with me